To day or not to day #40: ‘FEED the world’ or ‘feed the WORLD’? By ensuring that people not only get calories, but also more nutrients, we can not only provide a longer life, but improve the quality of their lives as well. This year at Christmas it was 28 years ago that Bob Geldof and many pop icons of the '80s shook the collective conscience with their message 'Feed the World. Let them know it's Christmas time '. Despite the major challenges that still exist, Sir Bob - as he is called now - and his fellow organizers of 'Live Aid' can look back with some satisfaction at what has been achieved, not least thanks to their efforts. Since the days of Live Aid are dietary patterns around the world have significantly improved and the world proportionately counts fewer undernourished people, although their absolute number is rising. Weekend essay by Paul Polman of Unilever in Het Financieele Dagblad, Saturday 29 December 2012.
Source: Het Financieele Dagblad, Weekend Essay on Saturday, December 29, 2012